creative communications

GBWR PR

Paralympic Games PR and sponsorship

Wheelchair Rugby was a little known sport when we took them on as a client.  In just over two years we raised their profile to the point where they were the first 2012 Paralympic sport to sell out.
Over the last year Wheelchair Rugby has been the subject of over 20 hours of mainstream broadcasting.  For the Channel 4 documentary 'Inside Incredible Athletes' we put
the team on the Woolwich Ferry so they could play rugby on water as they sailed underneath Tower Bridge.  The squad has been the subject of several documentary films and its star players regularly interviewed on Channel 4 News; Radio 4; Sky Sports and breakfast television - Channel 4 News even broadcasting the announcement of the 2012 squad 'live' with Jon Snow interviewing the team captain.