The Lost Gardens
National and regional PR
Heligan's not just a garden - it's a place in the soul...
When we first met Heligan the 'Nation's Favourite Garden' was slightly in danger of
being forgotten again. We helped them re-define their core values: Lost. Rare. Precious. Beautiful.
Then careful co-ordination with National media reaffirmed the Gardens credentials: straight away The Independent ran with a
full page on its groundbreaking
horticultural work; the Daily Telegraph
producing a series of films cooking with produce from the gardens
(including a recipe for squirrel); and the Daily Mail and others celebrating the
growing of fresh pineapples. A rare visitor, in the form of a Green Heron,
captured national (and international) interest, allowing us to place
the story on front pages and reach audiences of millions via social
media (twitchers in San Francisco tweeted!)