We'll come clean on this one.
When we were asked to
look at wheelchair rugby,
we thought a) wheelchairs. hmmm, not been in one lately, and b) wow. the rules are really, really different from rugby...
However, thanks to an inspiring Chief Exec, some deeply cool players, and fantastic support from Channel 4, The Paralympic Games and sponsors... wheelchair rugby now officially rocks (and rolls)!
GBWR has been about as much fun as you can have on 2 wheels.
Onshore has delivered a state of the art new brand identity, website, National PR and integrated set of communications tools.
The results are stunning: over £700,000 media value delivered in one fortnight.
The teams played wheelchair rugby on a barge in the Thames for a C4 trailer, starring roles in Channel 4's Incredible Athletes followed, as did major sponsorship from Sky and Cadburys for individuals, as well as continued support from Coloplast.
Yeah. It's been good.
C'mon you Paralympic boys.
Let's go for GOLD!