Canteen & Deli Plymouth
Brand communications: new visual identity, strategic launch plan, marketing suite, signage, launch PR and much, much more...
It's quite hard not to be just
a tad excited when you get the call from River Cottage to say they're thinking of launching a new flagship Canteen & Deli in Plymouth, and are you interested? Interested? That'd be a Y.E.S.
Onshore delivered a launch strategy, new visual identity for the Canteen & Deli,
bespoke design for the interior signage, national
and regional PR campaign, as well as a series of exclusive previews and events for the opening.
We also designed signage, built relationships with suppliers and partners, foraged in Plymouth antique shops for just the right beat- up old leather armchairs.... Of course, they didn't make it easy for us - everything had to fit their values: seasonal, local, organic and wild...so local suppliers preferred, and local produce was the star of the show. And if it was sustainable, it was IN.
But it wasn't all hard work: we also got to road-test lots and lots of food...