River Cottage Canteen
& Deli PR
Launch of the new Canteen & Deli
It was a slightly strange brief. Do our PR - but don't tell anyone about us...yet.
Onshore was one of the first local suppliers brought on board to help launch the new flagship Canteen & Deli business, but due to planning and strategy issues, Onshore's initial job was media management, ensuring the media didn't run the wrong stories too early...
However once the launch date was set, National and regional coverage was secured. We arranged coverage in Conde Nast Traveller, Spotlight South West covered a boat bringing local produce down to Royal William Yard, coverage in The Telegraph as well as a series of exclusive previews for the local community.