Three Hungry Boys
Media and sponsorship PR
Hugh's Three Hungry Boys were lining up for their second series. Hugh Fearnley-Whittingstall had laid down the challenge: The boys were about to enchant the Nation with their adventures travelling the West Country - no food, no money - and only a renewable energy powered milk float called Daisy to transport them.
Sponsors energyshare and British Gas were keen to see the community renewable energy message reinforced.
Working with the slightly unpredictable Channel 4 schedules, Onshore, with very little notice, placed Hugh's Three Hungry Boys in a major exclusive in Weekend Magazine, The Mail On Saturday. Radio went crazy for them, and they travelled the country talking about their travels. They made Manwatch in Heat magazine and Cosmopolitan magazine proclaimed itself hungry for the Hungrys.